UX research matters because it helps us understand people better! Imagine if you were building a playground. You'd want to know what kinds of swings kids like, right? UX research is like that but for websites and apps. By asking people questions and watching how they use things, we learn what they need and want. This helps us make websites and apps that are easy to use and make people happy. So, UX research is super important because it helps us create stuff that everyone loves to use!
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