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Back Hooked : chapter 1 summary 04 Jun, 2024
Design and Layouts Design and Layouts
  • Report Note
  • Habits are defined as “behaviors done with little or no conscious thought."


  • The convergence of access, data, and speed is making the world a more habit-forming place.


  • Businesses that create customer habits gain a significant competitive advantage.


  • The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.


  • The Hook Model has four phases: trigger, action, variable reward, and investment.